Facebook Marketing

Topic 3. Creation of a Facebook Page & Best Practices

Instructor-led | Lecture, Demonstration and Modelling, Concept Formation, Hands-on

▷ Why do you need a Facebook page?
▷ Creation of a Facebook Page for their company/brand

▷ Populating the Facebook Page with the user’s key messages and branding assets
▷ Optimizing of the Facebook Page for greater discoverability

Topic 4. Making Use of Facebook Native Marketing Channels

Instructor-led | Lecture, Concept Formation, Individual Project Work, Hands-on

▷ Facebook Events
▷ Facebook Marketplace
▷ Facebook Groups
▷ Facebook Offers

Topic 5. Setting Up of Business Manager+ Advertising Account

Instructor-led | Lecture, Demonstration and Modelling, Hands-on

▷ Why is a Business Manager important for Facebook Marketing?
▷ How to set up your Facebook Advertising Acount

Topic 6. Fundamentals of Facebook Pixel-why it’s So Important 

▷ Understanding the key concepts of a Facebook Pixel
▷ Creation of a Facebook Pixel
▷ Installation of a Facebook Pixel

Topic 7. Launching A Facebook Advertisement

Instructor-led | Lecture, Demonstration and Modelling, Case Studies, Concept Formation, Hands-on

▷ Anatomy of Facebook advertising campaign structure (Campaign, Ad Set, Ad levels)
▷ Understanding the different types of Facebook Advertising objectives
▷ Audience, budget, scheduling and placement optimization
▷ Retargeting strategies
▷ Different types of creatives (Image, Video and Carousel)

Topic 8. Audience Segmentation- Custom Lookalike & Core Audiences

Instructor-led | Lecture, Demonstration and Modelling, Case Studies, Hands-on

▷ Understand the differences between a custom, lookalike and core audience
▷ Know the advantages & disadvantages of the different audiences
▷ Core audiences (targeting via locations, age, gender, languages, interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file, website traffic, app activity, offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Step by step guide on creating the 3 different types of audiences

Topic 9. Conversion Tracking Using Facebook Pixel

Instructor-led | Lecture, Demonstration and Modelling, Hands-on

▷ Setting up of Conversion tracking
▷ When and why to use conversion tracking?
▷ Creation of a conversion tracking Facebook advertising campaign

Instructor-led | Lecture, Demonstration, Case Studies

▷ Understanding the reporting channel of Facebook advertising
▷ How to set up custom and automated reporting
▷ Suggestions on Improving relevancy score to get lower CPCs & CPMs
▷ Essential Facebook Advertising metrics to track and measure

Topic 10. Facebook Ads Creative Best Practices-Do’s Don’ts

Instructor-led | Lecture, Concept Formation, Individual Project Work, Hands-on

▷ Offer & creative angle brainstorming
▷ How to write the best Facebook headline
▷ How to write the best Facebook ad copy
▷ What type of image/video assets should you choose?